Tuesday 4 March 2014

Strike the match and the unknown

"The trust to communicate cannot await the other person's promise to reciprocate or the conversation will never begin"

Iris Marion Young

I'm a great believer in measuring, clicks, engagement, verbal feedback and conversions. This is probably what drew me to digital marketing in the first place. Last week I came up with an idea for a little campaign that didn't really allow for any of this.