On average a person sees 5000 marketing messages a day.
That’s an incredibly competitive environment for us to be
putting out our housing related messages that might be considered ‘boring but
important’. Linda Nasr, Lecturer in Marketing led with this fact in her
‘Getting the message across’ at MBS’s Prometheus programme and it makes you
think.
As a housing organization we’re never going to be able to
compete with the glossy commercials, celebrity endorsements or sensational
tabloid stories so how do we communicate our key messages?
