Digital
engagement for Bolton at Home can mean anything from online repairs enquiries
to our staff chatting with customers through Facebook. We offer our staff
training on using social media and are encouraged to use it to communicate
where it fits with their job role. For more formal corporate services we have
an IT and customer access strategy which is at introducing how we embed digital
services across the business.
Challenges
faced are similar when introducing new ways to engage to both staff and
customers. Customers will generally only get involved when they need something
– to campaign against bedroom tax, to contact someone when they have no phone
credit or to make a complaint.
